ROTI Modern Trade and General Trade. Nippon Indosari Corpindo Tbk (ROTI) throughout the period January to September 2020. Record a positive performance by posting sales of Rp 2.4 trillion. The application of marketing in the digital sector is key. Director of Nippon Indosari Corpindo Arlina Sofia explain.
General Trade’s sales line contribute as much as Rp 701 billion. This number was up 22% on an annual basis. Meanwhile, from the Modern Trade line. In the 9 months of 2020, the company record sales of IDR 1.67 trillion. This segment is the largest contributor to the company’s sales. This is the result of implementing a strategy.
During the Covid-19 pandemic to focus on the potential market for residential areas by introducing product ordering modes via WhatsApp and Chatbot, he explain in an official statement, Sunday (25/10). According to Arlina, the company’s strategy by carrying out effective initiatives and marketing.
It has been proven to be able to maintain sales performance even in the midst of a pandemic, especially in the July-September 2020 period, which amount to IDR 505 billion. This number is relatively stable compare to the period from April to June 2020. We always carry out a comprehensive analysis of purchasing power.
Consumption patterns, spending and activities in order to determine the right strategy in facing the business challenges and uncertainty of the Covid-19 Pandemic, he said. As for this achievement, the company’s EBITDA in this period also increase by 20.9% to IDR96.7 billion. On the other hand, he continue, Nippon Indosari has until now realize.
A Capital Expenditure / Capex absorption amounting to Rp 361.6 billion, equivalent to 90.4%. We have use Capex to continue several business developments such as increasing capacity, strengthening distribution networks, and building new factories in Banjarmasin and Pekanbaru which are target for commercial operations in the first quarter of 2021, he conclude.
Previously KKR & Co LP through Demeter Indo Investment Pte Ltd bought 98.53 million (1.59%) shares of PT Nippon Indosari Corpindo Tbk (ROTI). Thus, KKR owns 19.64% of the shares of the largest bakery company in Indonesia with the trademark Sari Roti. Prior to this transaction, we own 1.11 billion shares of Nippon Indosari.
Equivalent to 18.05%, said Director of Demeter Indo Investment Jaka Prasetya in an official statement, last October 8. The company disburse funds worth Rp 121.2 billion to increase Nippon Indosari’s shares with a purchase price of Rp 1,230 per share. This transaction was carry out on September 29, 2020. The purpose of this action was for investment, he said.